Developing and implementing digital marketing strategies that align with the company's goals and objectives.
Conducting market research and analyzing data to identify opportunities for growth and improvement in digital marketing campaigns.
Creating and managing campaigns across various digital channels, such as social media, email, and search engines.
Creating and optimizing website content, including landing pages and product pages, to improve search engine visibility and user engagement.
Creating and managing content marketing campaigns, including blog posts, videos, and other types of content.
Developing and managing email marketing campaigns, including list segmentation, email design, and automation.
Managing and optimizing paid advertising campaigns, including search engine marketing (SEM) and pay-per-click (PPC) advertising.
Monitoring and analyzing website traffic and user behavior to identify areas for improvement and optimize website performance.
Collaborating with other departments, such as sales and product development, to develop integrated marketing campaigns that drive business results.
Staying up-to-date with the latest trends and best practices in digital marketing, and sharing knowledge and insights with the rest of the team.